Chang"an Mazda, not eager to expand its vehicle lineup, adheres to the "small but fine" development strategy, puts forward the "characteristic high-quality strategy" according to its own characteristics, and has gone out of a unique development line. It attracts many young consumers. Changan Mazda"s sales have risen rapidly in recent years, from more than 60,000 to nearly 200,000.

Mr. Fu Yuanhong, Executive Vice President of Chang"an Mazda Automobile Co., Ltd., said: Mazda"s only overseas R&D center is in Chang"an Mazda, and it is the only joint venture company with R&D, production, supplier and sales capabilities outside Mazda"s home country. In the future, Chang"an Mazda will also complete the domestic work of CX-3. The domestic version of CX-3 will reopen according to the market demand in China. The next step is to enhance brand influence in the Chinese market and localize the development of Chinese annual models.

There is a four-storey building in the Mazda factory area of Chang"an, Nanjing. It can be seen through Mr. Fu Yuanhong"s office. He introduced to the online car market that this building is the second phase R&D center being built in Mazda, Chang"an. It is mainly responsible for vehicle modeling, testing and validation. The team engaged in R&D has reached more than 260 people. Mr. Fu Yuanhong stressed: "This is Mazda"s only R&D center overseas.

According to Chang"an Mazda"s plan, the R&D center will grow into a design center capable of developing Chinese model cars around 2025, with the ability to improve the design and development according to the unique needs of the Chinese market. After 2025, it will be able to independently develop its own design.

At that time, Changan Mazda will become the only vehicle manufacturer with the capability of "four in one" in the global market - the production and manufacturing base of the whole industry chain of R&D, manufacturing, supply chain and sales. Compared with the Thai base, Mexican base and even the European market, the independent R&D, supply and marketing system of Changan Mazda has more advantages.

"In the future, the introduction of Chang"an Mazda will depend on Mazda, while the appearance and interior design of the Chinese market will be independently developed by Chang"an Mazda. In this way, Mazda"s core technology can be continued, and its appearance can also please consumers. Mr. Fu Yuanhong also said, "In addition, Chang"an Mazda is the highest quality manufacturer in the world, so that Chang"an Mazda can gradually grow up on its own."

In addition, although Mazda has always insisted on the research and development of fuel engines, with the vigorous implementation of new energy vehicles in China, Mazda has to find ways to adapt to new energy laws and regulations. When talking about new energy, Mr. Fu Yuanhong also said that in the future, we will take the lead in developing a pure electric brand of Mazda with Chang"an and Mazda. Power technology, electric technology and electronic control technology are provided by us, but the shape will still rely on Mazda. After all, appearance and control are still their core content.